Social Media

Social media has become more and more important in making or breaking new artists. Data shows clearly that successful hits can be predicted monitoring social media usage and mentions. The internet has opened up a multitude of new ways to promote and release music. There would be many more new avenues outside this graph now as times have changed since publication, but this gives a good example of how online marketing can takes on a large number of different avenues:

Screen Shot 2016-04-19 at 19.40.37

p.32, Digital Marketing – Dave Chaffey, Fiona Ellis-Chadwick.

“attentive audience returns great value…The mission here is full transparency in the music industry, and with the rise of streaming, both on-demand and non-interactive, there is opportunity for precisely that…Armed with this data, artists and their teams can make the more informed business decisions”.


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