Setting an example for creators, a couple of years ago Grammy nominated US based producer Ryan Leslie launched Disruptive Media- backed by Andreessen Horowitz co-founder Ben Horowitz, as a direct artist to fan platform. Drawing inspiration from the new style of marketing, Disruptive Media’s business model is to connect artists with fans directly. Artists can provide targeted and specialised content for each fan by being able to access purchase information and fan activity- information usually reserved by intermediaries like Apple, or Ticketmaster. Hypefresh, (2014).
“Disruptive Multimedia offers a direct-to-consumer business model that is second to none,” says founder Ryan Leslie. “This will be a revolutionary model for audiences to be able to communicate with their favorite artists. Artists will now see full royalties from record one and – more importantly – retain control of their data.”