Niche- The Final Frontier

Fool’s Gold, a niche independent label, launched their own streaming subscription service- and according to MBW it ticks many boxes that the largest streaming platforms don’t by providing more than just music- a wide range of content specific to what subscribers actually want rather than providing access to everything (and lots of content most users don’t want) for a set amount. This could be a key way to get the other 99% of artists making money.


MBW, (2015)

Could this be the future?

“Subscribers get new and old music, curated content, remixes, DJ sets, extras, merchandize discounts, priority access to events and more”- MBW, (2015)

Check out the Fool’s Gold platform here (some great music on there too).



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