Fool’s Gold, a niche independent label, launched their own streaming subscription service- and according to MBW it ticks many boxes that the largest streaming platforms don’t by providing more than just music- a wide range of content specific to what subscribers actually want rather than providing access to everything (and lots of content most users don’t want) for a set amount. This could be a key way to get the other 99% of artists making money.
Could this be the future?
“Subscribers get new and old music, curated content, remixes, DJ sets, extras, merchandize discounts, priority access to events and more”- MBW, (2015)
Check out the Fool’s Gold platform here (some great music on there too).